The design needed to be as elegant and clean as possible. I chose aserif font that felt like one you’d see in a fashion newspaper, and plentyof negative space
ensures that the pictures do not fight with each otherfor attention. I also used very muted colors to keep the focus on thesaturated ones in Elena’s photos.
DIGITAL STRATEGY
USER EXPERIENCE (UX)
USER INTERFACE DESIGN (UI)
PRODUCT DEVELOPMENT
Typhography
Big Shoulders Display
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Syne
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Colors
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The design needed to be as elegant and clean as possible. I chose a serif font that felt like one you’d see in a fashion newspaper, and plenty of negative
space ensures that the pictures do not fight with each other for attention. I also used very muted colors to keep the focus on the saturated ones in Elena’s
photos.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
